Strategy that cannot survive a quarterly review is a PDF. Lunai marketing strategy defines ICP, offer, channel mix and the math of CAC versus lifetime value for India-facing businesses.
The strategy spine
We interview customers, map the buying committee, and write the narrative you will use in sales and on the site. Then we attach numbers.
- Positioning against the alternatives your buyer actually compares
- A 12-month channel mix with stop-rules
- Offer and packaging tests
- Sales enablement: one-pagers and objection maps
From plan to operating rhythm
Monthly scorecards, a backlog of tests, and a clear owner in your team. Lunai can also run the channels if you want one throat to choke.
- Board-ready narrative plus operator checklist
- Creative and SEO briefs that match the strategy
- A kill-list of activity that does not pay
If you need a marketing strategist in India who will argue with vanity metrics, Lunai will start from revenue and work backwards.